VivaReal – Sep 1, 2009
I’m currently serving as Chairman of VivaReal. VivaReal is the fastest growing online real estate marketplace in Latin America where people go to buy, sell or rent property. VivaReal currently operates in Brazil, Mexico, Colombia, the US (for Spanish speakers), and we provide a site dedicated for Expats interested in renting or buying property in any of 12 Latin America countries. VivaReal is an official partner of the National Association of Hispanic Real Estate Professionals (NAHREP), which has over 15,000 members nationwide in the US and acts as an advocate for increasing sustainable homeownership in the Hispanic community. We have roughly 500,000 property listings on our platform today, generating 200,000 unique visitors each month.
Brazil is our largest target market with roughly 5.5M properties listed for rent and sale. According to a Nielson report, there are 62.3M internet users in Brazil, more than the UK or Germany. While Brazil ranks number 7 in the world in overall advertising dollars spent every year, the country still ranks number 15 for advertising dollars spent online (Zenith – Optimedia). With internet penetration growing as fast as it is, experts expect that gap to close quickly in the coming years. This predicted shift alone will represent a 350% growth spurt in online advertising revenues from where it stands today, and VivaReal is positioned to reap the benefits.
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What Is Value Building?
The concept is fairly simple: Whatever you spend your time doing, make sure it’s something that if you apply yourself, you can increase your knowledge, expertise, network, income and/or earning potential. Life is too short to spin your wheels in the same place without progress; always keep moving forward.
After the Ticketmaster acquisition I first thought I would take some extended time off to really enjoy myself – and I did, to a healthy degree. However, it dawned on me that I’m not getting any younger, and it’s better to keep planting seeds now and continue to work my butt off while I’m in my 20s. I can always chill out later.
This section is dedicated to business projects where I’m doing my fair share of value building.
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